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BUSINESS BAY

The Paragon by IGO

Perfectly situated next to downtown and Dubai’s prime economic hubs, The Paragon by IGO combines sophisticated city style with all of the benefits of trendy community living. An upscale lifestyle with more amenities than you could dream up, these apartments are created for the future-minded buyer who won’t settle for anything but unmatched perfection.

Occupying a prime corner position in the vibrant heart of Business Bay, The Paragon offers 21 floors of residential living ranging from well-designed studios to spacious three-bedroom apartments. Each home is ultra-modern with impeccable aesthetics and boasts uninterrupted water views of the Dubai Canal or lush vistas of the park beneath. Whether you want to work, exercise or socialize – this building has it all. Take meetings in the co-working space, let off some steam in the super slick gym, kick back and relax in the indoor cinema, or challenge someone to a game in the full-sized squash court.

The Paragon creates a lifestyle that few residences can rival, blending city life with work and play.

“Architectural modernism meets cutting edge facilities for those who choose to thrive, not just survive.”

PROJECT HIGHLIGHTS

ST-3

BEDROOM APARTMENTS

324

APARTMENTS

10+

PRIVATE RESIDENT AMENITIES

23

FLOORS

The Results

The tone for success was set when The Devmark Group won Palm View amongst the six companies who bid for the project. Soon after began our conceptualization of the sales and marketing strategy.

We re-established the positioning, pricing, and amenities which led to the entire floors of the tower being refitted to match our strategy. Plus, we recruited an internal sales team dedicated entirely to the project to boost our efforts. The outcome? We sold the entire year's target number in just the first 3 weeks.

An exclusive launch event organized for brokers by us witnessed over 300 brokers arriving and queuing from 5 am, resulting in a remarkably successful event.

With our innovative marketing services offering, our journey with the project goes even further. We facilitated the development of creative content across different mediums, including branded marketing collaterals and digital solutions.

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