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BUSINESS BAY

Mama Residences

Mama Residences are more than a home, they are more than the sum total of the city’s coolest European hotel, gastronomically styled restaurant, sparkling pool deck or rooftop skyline bar. Mama offers an experience. A gang. An identity. An opportunity.

Born in Paris and having travelled the world the Mama Shelter brand has arrived on Dubai’s skyline, transforming its home building into a magical place that blows away all expectations of today’s urban buyers, owners and trendsetters. This isn’t just living; this is a totally unmatched lifestyle not yet seen in the Middle East.

Luxuriously funky in design, these homes offer the bold finishings of modernism with the bright styling representative of only the world’s most future-facing designers. These homes are masterpieces in their own right in a building built to transform the sky with a form of bold lines that only true artists can envision.

PROJECT HIGHLIGHTS

ST-2

BEDROOM APARTMENTS

4

OUTDOOR SWIMMING POOLS

26

FLOORS

204

RESIDENTIAL APARTMENTS

The Results

The tone for success was set when The Devmark Group won Palm View amongst the six companies who bid for the project. Soon after began our conceptualization of the sales and marketing strategy.

We re-established the positioning, pricing, and amenities which led to the entire floors of the tower being refitted to match our strategy. Plus, we recruited an internal sales team dedicated entirely to the project to boost our efforts. The outcome? We sold the entire year's target number in just the first 3 weeks.

An exclusive launch event organized for brokers by us witnessed over 300 brokers arriving and queuing from 5 am, resulting in a remarkably successful event.

With our innovative marketing services offering, our journey with the project goes even further. We facilitated the development of creative content across different mediums, including branded marketing collaterals and digital solutions.

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