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HILLSIDE DUBAI

Banyan Tree Residences

With its avant-garde design, state-of-the-art facilities and magnificent views overlooking three golf courses and Dubai’s skyline, these residences inspire wellbeing, sophistication and a holiday atmosphere.

This one-of-a-kind development is set to deliver a unique Banyan Tree experience to each of the homeowners' dominant levels of comfort. Discover the true beauty of this urban oasis with lush gardens and a splendid pond that capture the refreshing side of nature.

These scenic landscapes are ideal for family picnics, yoga, meditation or just a walk in this tranquil atmosphere. The residences have wall-to-wall and floor-to-ceiling windows which flood the residences with natural light, creating an extraordinary atmosphere.

PROJECT HIGHLIGHTS

10%

Plot Coverage

235

Residential Apartments

10K

Plants & Trees

360

Degree Views

1-4

Bedrooms

2

Full Floor Penthouses

The Results

The tone for success was set when The Devmark Group won Palm View amongst the six companies who bid for the project. Soon after began our conceptualization of the sales and marketing strategy.

We re-established the positioning, pricing, and amenities which led to the entire floors of the tower being refitted to match our strategy. Plus, we recruited an internal sales team dedicated entirely to the project to boost our efforts. The outcome? We sold the entire year's target number in just the first 3 weeks.

An exclusive launch event organized for brokers by us witnessed over 300 brokers arriving and queuing from 5 am, resulting in a remarkably successful event.

With our innovative marketing services offering, our journey with the project goes even further. We facilitated the development of creative content across different mediums, including branded marketing collaterals and digital solutions.

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