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Mimi Nicklin

Chief Executive Officer, Freedm
Chief Marketing Officer, The Devmark Group

Mimi Nicklin is a passionate marketer and creative strategist, and she has spent over 15 years working across the globe with multinational and Fortune 500 clients to drive standout creative interventions that lead to business and brand change. Having lived and worked in London, Hong Kong, Singapore, Cape Town, Havana, Madrid, Johannesburg, Dubai and Sri Lanka, Mimi has worked with brands, creativity & culture across 25 global markets. She has worked both agency and client side and has a deep passion for the real estate industry after holding a position as CMO and Board Member of Pam Golding Properties, a leading luxury real estate brokerage working across Africa, the Caribbean, Seychelles, Mauritius, Europe and the USA. Her previous clients include P&G, Coca-Cola, Unilever, Kimberley Clarke, GlaxoSmithKline, Metlife Insurance, Heinz, Upfield, Kelloggs, Standard Chartered, Cisco, Playstation and the Metropolitan Police Service London. Mimi’s first leadership book, Softening The Edge is a global bestseller and her podcast ranks in the top 5 in the UAE.

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